From Track Times to Turnaround Times: How Racing Taught Me to Optimize Business Operations By Reco Jefferson, CEO of Roughnecks Ecom
Where Passion Meets Performance If you know me, you know I love cars. Racing isn’t just a hobby—it’s a part of who I am. There’s something about the thrill of the track, the precision of every shift, and the constant pursuit of speed that lights a fire in me. But what most people don’t realize […]
Why Every Entrepreneur Should Learn to Code (Even Just a Little) By Reco Jefferson, CEO of Roughnecks Ecom
The Code Behind the Curtain When people hear “coding,” they either light up or shut down. For a lot of entrepreneurs, especially in the e-commerce world, the idea of learning to code sounds unnecessary, intimidating, or like a job better left to developers. I get it—when you’re trying to launch a brand, fulfill orders, run […]